MKA Advises on Acquisition of Pragosport

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Masek, Koci, Aujezdsky advised Livesport on its acquisition of Pragosport. Pragosport specializes in the acquisition of and dissemination of media rights, including TV rights, internet rights, mobile rights, streaming rights, and rights to betting. Pragosport works with sponsors who utilize the platforms to market to consumers and further use media rights for sponsorship projects. Pragosport currently owns among others the television rights to the Czech Republic’s first and second football leagues through 2024. Financial details were not disclosed.